Understanding market dynamics through resource integration

Markets are dynamic and consist of multiple market actors with specialized resources (e.g., knowledge). The aim of this paper is to increase the understanding on market dynamics through the notion of resource integration among market actors. We are especially interested in how market actors shape (stabilize and destabilize) market(s) through integrating resources. Through narrative interview data on two actors in an industrial engineering service industry, we present the early findings that show the boundary-spanning roles of actors in co-creating value through integrating resources with each other and other actors, and this way, shaping the market. We focus on the tales that the actors tell about themselves, their activities and resources in the market, in interaction with other actors.