User acceptance of location-aware mobile guides based on seven field studies

Eija Kaasinen (Corresponding Author)

    Research output: Contribution to journalArticleScientificpeer-review

    53 Citations (Scopus)


    Location-awareness provides mobile users with topical and personal contents that may increase the appeal of mobile guides in different application fields. Based on the results of seven field studies, this paper identifies factors of usability, utility and user trust that affect the user acceptance of location-aware mobile guides. The results indicate that on-the-move use sets high requirements for ease-of-use and, in particular, ease of taking the services into use. The need for location-aware mobile guides turned out to be occasional, but in many of those occasional usage situations the guides proved extremely useful. The trade-off between privacy protection and effortless use requires careful consideration, even though in these studies the users turned out to be trusting towards the service providers. The results indicate that location-awareness can provide the users with easy-to-use and situationally relevant mobile guides.
    Original languageEnglish
    Pages (from-to)37-49
    Number of pages13
    JournalBehaviour and Information Technology
    Issue number1
    Publication statusPublished - 2005
    MoE publication typeA1 Journal article-refereed


    • user acceptance
    • mobile guides
    • usability
    • location-aware
    • mobile services


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