Abstract
Personal mobile devices are increasingly being used as platforms for
interactive services. User acceptance of mobile services is not just based on
usability but includes also other interrelated issues. Ease of use is
important, but the services should also provide clear value to the user and
they should be trustworthy and easy to adopt. These user acceptance factors
form the core of the Technology Acceptance Model for Mobile Services
introduced in this chapter. The model has been set up based on field trials
of several mobile services with altogether more than 200 test users. The
model can be used as a design and evaluation framework when designing new
mobile services.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on User Interface Design and Evaluation for Mobile Technology. Lumsden, Joanna (ed) |
| Editors | Joanna Lumsden |
| Place of Publication | Hershey, London |
| Publisher | IGI Global |
| Pages | 102-121 |
| ISBN (Print) | 978-1-59904-871-0 |
| Publication status | Published - 2008 |
| MoE publication type | D2 Article in professional manuals or guides or professional information systems or text book material |