User acceptance of mobile TV services

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    14 Citations (Scopus)

    Abstract

    Mobile digital television technology facilitates broadcast TV on a mobile phone as well as interactive add-on services provided on top of the selected TV channel. In this paper we describe the results of a six-month field trial where 27 users were evaluating commercially available mobile TV services and 10 different pilot services. Mobile TV found a role in the everyday lives of the users as an extension to ordinary TV. The users appreciated easy and continuous access to TV contents. The results highlight that short usage situations typical to mobile TV use are hindering the adoption of new add-on services. The adoption can be supported by using content, appearance or functionality familiar from other media. The main problems with add-on services were related to knowing about the mere existence of these services and their contents as well as understanding the concept of services available only during a certain TV show.
    Original languageEnglish
    Title of host publicationMobileHCI '09Proceedings of the The 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
    PublisherAssociation for Computing Machinery ACM
    ISBN (Print)978-1-60558-281-8
    DOIs
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication
    Event11th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI09 - Bonn, Germany
    Duration: 15 Sep 200918 Sep 2009

    Conference

    Conference11th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI09
    Abbreviated titleMobileHCI09
    CountryGermany
    CityBonn
    Period15/09/0918/09/09

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    Keywords

    • field trial
    • interactive services
    • mobile TV
    • user acceptance

    Cite this

    Kaasinen, E., Kulju, M., Kivinen, T., & Oksman, V. (2009). User acceptance of mobile TV services. In MobileHCI '09Proceedings of the The 11th International Conference on Human-Computer Interaction with Mobile Devices and Services Association for Computing Machinery ACM. https://doi.org/10.1145/1613858.1613902