Abstract
Mobile digital television technology facilitates
broadcast TV on a mobile phone as well as interactive
add-on services provided on top of the selected TV
channel. In this paper we describe the results of a
six-month field trial where 27 users were evaluating
commercially available mobile TV services and 10
different pilot services. Mobile TV found a role in the
everyday lives of the users as an extension to ordinary
TV. The users appreciated easy and continuous access to
TV contents. The results highlight that short usage
situations typical to mobile TV use are hindering the
adoption of new add-on services. The adoption can be
supported by using content, appearance or functionality
familiar from other media. The main problems with add-on
services were related to knowing about the mere existence
of these services and their contents as well as
understanding the concept of services available only
during a certain TV show.
| Original language | English |
|---|---|
| Title of host publication | MobileHCI '09Proceedings of the The 11th International Conference on Human-Computer Interaction with Mobile Devices and Services |
| Publisher | Association for Computing Machinery ACM |
| ISBN (Print) | 978-1-60558-281-8 |
| DOIs | |
| Publication status | Published - 2009 |
| MoE publication type | A4 Article in a conference publication |
| Event | 11th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI09 - Bonn, Germany Duration: 15 Sept 2009 → 18 Sept 2009 |
Conference
| Conference | 11th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI09 |
|---|---|
| Abbreviated title | MobileHCI09 |
| Country/Territory | Germany |
| City | Bonn |
| Period | 15/09/09 → 18/09/09 |
Keywords
- field trial
- interactive services
- mobile TV
- user acceptance