Abstract
There is no doubt that increasing input from product users can lead to new market offerings and better products. However, companies need to be aware that increasing input from product users can also increase the time and cost required to design and to make products. This article discusses some of the fundamental issues associated with offering more input to product users.
| Original language | English |
|---|---|
| Pages (from-to) | 32-36 |
| Number of pages | 5 |
| Journal | Engineering Management Journal |
| Volume | 17 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
| MoE publication type | A1 Journal article-refereed |
