Using CNOs in international marketing and outbound logistics

Kim Jansson (Corresponding Author), Iris Karvonen

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Abstract

The paper analyses if the collaborative networked organisations (CNO) concept can bring advantages in organising the international outbound logistics for SMEs. In the manufacturing domain, the European CNO research has identified benefits from using the concept in traditional supply chains, collaboration in various inbound networks and business ecosystems. Less focus has been on outbound logistics for delivering products and related service to customers at remote locations. The analysis is based on conducted company interviews. The interviewed companies have a good record of successful international operations. The used international delivery models are mapped into taxonomy of well-known outbound logistics models. The paper proposes a customer interface network model, based on the CNO concept to tackle problems encountered.
Original languageEnglish
Number of pages12
JournalCogent Engineering
Volume1
Issue number1
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Fingerprint

Logistics
Marketing
Industry
Taxonomies
Ecosystems
Supply chains
Interfaces (computer)

Keywords

  • outbound logistics
  • collaborative networked organisations
  • international distribution
  • SME
  • delivery models

Cite this

Jansson, Kim ; Karvonen, Iris. / Using CNOs in international marketing and outbound logistics. In: Cogent Engineering. 2014 ; Vol. 1, No. 1.
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Using CNOs in international marketing and outbound logistics. / Jansson, Kim (Corresponding Author); Karvonen, Iris.

In: Cogent Engineering, Vol. 1, No. 1, 2014.

Research output: Contribution to journalArticleScientificpeer-review

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