Abstract
| Original language | English |
|---|---|
| Place of Publication | Espoo |
| Publisher | VTT Technical Research Centre of Finland |
| Number of pages | 11 |
| ISBN (Electronic) | 978-951-38-8335-5 |
| Publication status | Published - 2015 |
| MoE publication type | Not Eligible |
Publication series
| Name | VTT Technology |
|---|---|
| Publisher | VTT |
| No. | 230 |
| ISSN (Print) | 2242-1211 |
| ISSN (Electronic) | 2242-122X |
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Keywords
- corporate foresight
- middle and low end markets
- China
- mechanical engineering
- industry
- customer needs
Cite this
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Using corporate foresight to understand future customers and their needs in middle and low end markets of the mechanical engineering industry in China. / Wessberg, Nina; Koivisto, Raija; Poikkimäki, Jyrki; Koivisto, Tapio.
Espoo : VTT Technical Research Centre of Finland, 2015. 11 p. (VTT Technology; No. 230).Research output: Book/Report › Report › Professional
TY - BOOK
T1 - Using corporate foresight to understand future customers and their needs in middle and low end markets of the mechanical engineering industry in China
AU - Wessberg, Nina
AU - Koivisto, Raija
AU - Poikkimäki, Jyrki
AU - Koivisto, Tapio
PY - 2015
Y1 - 2015
N2 - This foresight study assessed the Chinese manufacturing industry markets 10 years ahead. The PESTEV (Political, Economic, Social, Technological, Environmental, Values) frame was used to give a multi-dimensional approach to the study. Interviews were intended to provide deep understanding of the potential Chinese customers. Workshops were arranged in order to deepen the understanding, to create cooperation between Finnish and Chinese actors and show the way forward. The study showed that the foresight approach where the corporate market analysis is carried out starting from the trend analysis is beneficial, and created results that are interesting for business and market creation. The technological highlights identified are in clean tech, moving machines, automation, robots and remote control.
AB - This foresight study assessed the Chinese manufacturing industry markets 10 years ahead. The PESTEV (Political, Economic, Social, Technological, Environmental, Values) frame was used to give a multi-dimensional approach to the study. Interviews were intended to provide deep understanding of the potential Chinese customers. Workshops were arranged in order to deepen the understanding, to create cooperation between Finnish and Chinese actors and show the way forward. The study showed that the foresight approach where the corporate market analysis is carried out starting from the trend analysis is beneficial, and created results that are interesting for business and market creation. The technological highlights identified are in clean tech, moving machines, automation, robots and remote control.
KW - corporate foresight
KW - middle and low end markets
KW - China
KW - mechanical engineering
KW - industry
KW - customer needs
M3 - Report
T3 - VTT Technology
BT - Using corporate foresight to understand future customers and their needs in middle and low end markets of the mechanical engineering industry in China
PB - VTT Technical Research Centre of Finland
CY - Espoo
ER -