UX expeditions in business-to-business heavy industry: Lessons learned

Virpi Roto; Eija Kaasinen; Maaria Nuutinen; Marko Seppänen

doi:10.1145/2851581.2851600

UX expeditions in business-to-business heavy industry: Lessons learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

4 Citations (Scopus)

Abstract

Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.

Original language	English
Title of host publication	CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Publisher	Association for Computing Machinery ACM
Pages	833-839
ISBN (Print)	978-1-4503-4082-3
DOIs	https://doi.org/10.1145/2851581.2851600
Publication status	Published - 2016
MoE publication type	A4 Article in a conference publication
Event	Conference on Human Factors in Computing Systems, CHI EA 2016 - Santa Clara, United States Duration: 7 May 2016 → 12 May 2016

Conference

Conference	Conference on Human Factors in Computing Systems, CHI EA 2016
Abbreviated title	CHI EA 2016
Country/Territory	United States
City	Santa Clara
Period	7/05/16 → 12/05/16

Keywords

business-to-business industry
experience design
experience goals
mindset change
touchpoints
user experience-driven design

Access to Document

10.1145/2851581.2851600

Cite this

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title = "UX expeditions in business-to-business heavy industry: Lessons learned",

abstract = "Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.",

keywords = "business-to-business industry, experience design, experience goals, mindset change, touchpoints, user experience-driven design",

author = "Virpi Roto and Eija Kaasinen and Maaria Nuutinen and Marko Sepp{\"a}nen",

year = "2016",

doi = "10.1145/2851581.2851600",

language = "English",

isbn = "978-1-4503-4082-3",

pages = "833--839",

booktitle = "CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems",

publisher = "Association for Computing Machinery ACM",

address = "United States",

note = "Conference on Human Factors in Computing Systems, CHI EA 2016, CHI EA 2016 ; Conference date: 07-05-2016 Through 12-05-2016",

}

Roto, V, Kaasinen, E , Nuutinen, M & Seppänen, M 2016, UX expeditions in business-to-business heavy industry: Lessons learned. in CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM, pp. 833-839, Conference on Human Factors in Computing Systems, CHI EA 2016, Santa Clara, California, United States, 7/05/16. https://doi.org/10.1145/2851581.2851600

UX expeditions in business-to-business heavy industry : Lessons learned. / Roto, Virpi; Kaasinen, Eija ; Nuutinen, Maaria et al.

CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM, 2016. p. 833-839.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AU - Nuutinen, Maaria

AU - Seppänen, Marko

PY - 2016

Y1 - 2016

N2 - Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.

AB - Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.

KW - business-to-business industry

KW - experience design

KW - experience goals

KW - mindset change

KW - touchpoints

KW - user experience-driven design

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DO - 10.1145/2851581.2851600

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BT - CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems

PB - Association for Computing Machinery ACM

Y2 - 7 May 2016 through 12 May 2016

ER -

UX expeditions in business-to-business heavy industry: Lessons learned

Abstract

Conference

Keywords

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