UX expeditions in business-to-business heavy industry: Lessons learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    6 Citations (Scopus)


    Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.
    Original languageEnglish
    Title of host publicationCHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
    PublisherAssociation for Computing Machinery ACM
    ISBN (Print)978-1-4503-4082-3
    Publication statusPublished - 2016
    MoE publication typeA4 Article in a conference publication
    EventConference on Human Factors in Computing Systems, CHI EA 2016 - Santa Clara, United States
    Duration: 7 May 201612 May 2016


    ConferenceConference on Human Factors in Computing Systems, CHI EA 2016
    Abbreviated titleCHI EA 2016
    Country/TerritoryUnited States
    CitySanta Clara


    • business-to-business industry
    • experience design
    • experience goals
    • mindset change
    • touchpoints
    • user experience-driven design


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