UX expeditions in business-to-business heavy industry: Lessons learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

2 Citations (Scopus)

Abstract

Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.
Original languageEnglish
Title of host publicationCHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery ACM
Pages833-839
ISBN (Print)978-1-4503-4082-3
DOIs
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventConference on Human Factors in Computing Systems, CHI EA 2016 - Santa Clara, United States
Duration: 7 May 201612 May 2016

Conference

ConferenceConference on Human Factors in Computing Systems, CHI EA 2016
Abbreviated titleCHI EA 2016
CountryUnited States
CitySanta Clara
Period7/05/1612/05/16

Fingerprint

Industry
Consumer products
Metals

Keywords

  • business-to-business industry
  • experience design
  • experience goals
  • mindset change
  • touchpoints
  • user experience-driven design

Cite this

Roto, V., Kaasinen, E., Nuutinen, M., & Seppänen, M. (2016). UX expeditions in business-to-business heavy industry: Lessons learned. In CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems (pp. 833-839). Association for Computing Machinery ACM. https://doi.org/10.1145/2851581.2851600
Roto, Virpi ; Kaasinen, Eija ; Nuutinen, Maaria ; Seppänen, Marko. / UX expeditions in business-to-business heavy industry : Lessons learned. CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM, 2016. pp. 833-839
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Roto, V, Kaasinen, E, Nuutinen, M & Seppänen, M 2016, UX expeditions in business-to-business heavy industry: Lessons learned. in CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM, pp. 833-839, Conference on Human Factors in Computing Systems, CHI EA 2016, Santa Clara, United States, 7/05/16. https://doi.org/10.1145/2851581.2851600

UX expeditions in business-to-business heavy industry : Lessons learned. / Roto, Virpi; Kaasinen, Eija; Nuutinen, Maaria; Seppänen, Marko.

CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM, 2016. p. 833-839.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Roto V, Kaasinen E, Nuutinen M, Seppänen M. UX expeditions in business-to-business heavy industry: Lessons learned. In CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery ACM. 2016. p. 833-839 https://doi.org/10.1145/2851581.2851600