Abstract
The purpose of the research is to increase knowledge on
value co-creation within b-to-b networks. The research
strategy employed is a qualitative multiple-case study.
By integrating the conceptual discussion on value
co-creation with practical experiences in two cases, we
discuss the value of networked service concept from the
perspectives of network partners and the customers of the
network. As the conclusion, we propose that reconciling
the views of the network and the customer about the
service benefits and value is a vital prerequisite for
offering a networked service concept. However, several
conflicting views of the benefits were discovered as well
as challenges upon agreeing on the benefits and value of
a networked service concept. The study contributes to the
domain of NSD literature by increasing understanding of
an emergent field, collaborative service development in
b-to-b networks.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward |
| Publisher | Aalto University |
| ISBN (Print) | 978-952-15-2529-2 |
| Publication status | Published - 2010 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | 10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010 - Nokia, Finland Duration: 15 Sept 2010 → 17 Sept 2010 |
Conference
| Conference | 10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010 |
|---|---|
| Country/Territory | Finland |
| City | Nokia |
| Period | 15/09/10 → 17/09/10 |
Keywords
- service business
- value co-creation
- b-to-b network