Value Co-Creation in B-to-B Networks

Taru Hakanen, Elina Jaakkola

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The purpose of the research is to increase knowledge on value co-creation within b-to-b networks. The research strategy employed is a qualitative multiple-case study. By integrating the conceptual discussion on value co-creation with practical experiences in two cases, we discuss the value of networked service concept from the perspectives of network partners and the customers of the network. As the conclusion, we propose that reconciling the views of the network and the customer about the service benefits and value is a vital prerequisite for offering a networked service concept. However, several conflicting views of the benefits were discovered as well as challenges upon agreeing on the benefits and value of a networked service concept. The study contributes to the domain of NSD literature by increasing understanding of an emergent field, collaborative service development in b-to-b networks.
Original languageEnglish
Title of host publicationProceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward
PublisherAalto University
ISBN (Print)978-952-15-2529-2
Publication statusPublished - 2010
MoE publication typeB3 Non-refereed article in conference proceedings
Event10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010 - Nokia, Finland
Duration: 15 Sep 201017 Sep 2010

Conference

Conference10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010
CountryFinland
CityNokia
Period15/09/1017/09/10

Keywords

  • service business
  • value co-creation
  • b-to-b network

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  • Cite this

    Hakanen, T., & Jaakkola, E. (2010). Value Co-Creation in B-to-B Networks. In Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward [67] Aalto University.