This conceptual paper proposes how business value of virtual prototyping (VP) could be modeled in the context of manufacturing industry and engineering design. The strategic resource based approach mapped data from industrial studies to public value theories and models in order to synthesize and model how technological features and benefits of VP could contribute to value creation and capture during a product-service value chain. In the model virtual prototyping is positioned as a strategic asset within value network and value shop configurations that have their own logic and processes related to value chains. The resource based strategic value of VP model emphasizes role of virtual prototyping as a media for better organizational knowledge creation and learning, which is today one of the essential competences of enterprises. In future the proposed model will be used as a reference in empirical studies. It will be iteratively improved and concretized in industrial strategy development projects. Aim is that VP business value modeling facilitates better adoption of VP, and reduces incredulous attitudes in manufacturing enterprises.
|Title of host publication||Proceedings of the 19th International Conference on Engineering Design, ICED 13|
|Place of Publication||Copenhagen|
|Publisher||Danmarks Tekniske Universitet|
|Publication status||Published - 2013|
|MoE publication type||Not Eligible|
|Event||19th International Conference on Engineering Design, ICED13 - Seoul, Korea, Republic of|
Duration: 19 Aug 2013 → 22 Aug 2013
|Conference||19th International Conference on Engineering Design, ICED13|
|Abbreviated title||ICED 2013|
|Country||Korea, Republic of|
|Period||19/08/13 → 22/08/13|
- concurrent design
- virtual reality
Leino, S-P., Koivisto, T., & Riitahuhta, A. (2013). Value of Virtual Prototyping: A Strategic Resource Based View. In Proceedings of the 19th International Conference on Engineering Design, ICED 13 (pp. 249-258). Danmarks Tekniske Universitet.