@inproceedings{dcb86ec4e90348b78de26362760b9a9e,
title = "Value of Virtual Prototyping: A Strategic Resource Based View",
abstract = "This conceptual paper proposes how business value of virtual prototyping (VP) could be modeled in the context of manufacturing industry and engineering design. The strategic resource based approach mapped data from industrial studies to public value theories and models in order to synthesize and model how technological features and benefits of VP could contribute to value creation and capture during a product-service value chain. In the model virtual prototyping is positioned as a strategic asset within value network and value shop configurations that have their own logic and processes related to value chains. The resource based strategic value of VP model emphasizes role of virtual prototyping as a media for better organizational knowledge creation and learning, which is today one of the essential competences of enterprises. In future the proposed model will be used as a reference in empirical studies. It will be iteratively improved and concretized in industrial strategy development projects. Aim is that VP business value modeling facilitates better adoption of VP, and reduces incredulous attitudes in manufacturing enterprises.",
keywords = "concurrent design, communication, virtual reality, value, business",
author = "Simo-Pekka Leino and Tapio Koivisto and Asko Riitahuhta",
note = "Project code: 72522; 19th International Conference on Engineering Design, ICED13, ICED 2013 ; Conference date: 19-08-2013 Through 22-08-2013",
year = "2013",
language = "English",
isbn = "978-1-904670-47-6",
volume = "4",
series = "ICED",
publisher = "Design Society",
pages = "249--258",
editor = "Udo Lindemann and Srinivasan Venkataraman and Kim, {Yong Se} and Lee, {Sang Won} and John Clarkson and Gaetano Cascini",
booktitle = "Proceedings of the 19th International Conference on Engineering Design (ICED 13)",
address = "United Kingdom",
}
