Value of Virtual Prototyping

A Strategic Resource Based View

Simo-Pekka Leino, Tapio Koivisto, Asko Riitahuhta

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

1 Citation (Scopus)

Abstract

This conceptual paper proposes how business value of virtual prototyping (VP) could be modeled in the context of manufacturing industry and engineering design. The strategic resource based approach mapped data from industrial studies to public value theories and models in order to synthesize and model how technological features and benefits of VP could contribute to value creation and capture during a product-service value chain. In the model virtual prototyping is positioned as a strategic asset within value network and value shop configurations that have their own logic and processes related to value chains. The resource based strategic value of VP model emphasizes role of virtual prototyping as a media for better organizational knowledge creation and learning, which is today one of the essential competences of enterprises. In future the proposed model will be used as a reference in empirical studies. It will be iteratively improved and concretized in industrial strategy development projects. Aim is that VP business value modeling facilitates better adoption of VP, and reduces incredulous attitudes in manufacturing enterprises.
Original languageEnglish
Title of host publicationProceedings of the 19th International Conference on Engineering Design, ICED 13
Place of PublicationCopenhagen
PublisherDanmarks Tekniske Universitet
Pages249-258
ISBN (Print)978-1-904670-47-6
Publication statusPublished - 2013
MoE publication typeNot Eligible
Event19th International Conference on Engineering Design, ICED13 - Seoul, Korea, Republic of
Duration: 19 Aug 201322 Aug 2013

Conference

Conference19th International Conference on Engineering Design, ICED13
Abbreviated title ICED 2013
CountryKorea, Republic of
CitySeoul
Period19/08/1322/08/13

Fingerprint

Strategic resources
Virtual prototyping
Resource-based view
Business value
Resource-based
Value chain
Value network
Empirical study
Strategic assets
Development projects
Manufacturing industries
Value capture
Organizational knowledge
Strategy development
Modeling
Value theory
Service value
Manufacturing
Value creation
Asset value

Keywords

  • concurrent design
  • communication
  • virtual reality
  • value
  • business

Cite this

Leino, S-P., Koivisto, T., & Riitahuhta, A. (2013). Value of Virtual Prototyping: A Strategic Resource Based View. In Proceedings of the 19th International Conference on Engineering Design, ICED 13 (pp. 249-258). Copenhagen: Danmarks Tekniske Universitet.
Leino, Simo-Pekka ; Koivisto, Tapio ; Riitahuhta, Asko. / Value of Virtual Prototyping : A Strategic Resource Based View. Proceedings of the 19th International Conference on Engineering Design, ICED 13. Copenhagen : Danmarks Tekniske Universitet, 2013. pp. 249-258
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Leino, S-P, Koivisto, T & Riitahuhta, A 2013, Value of Virtual Prototyping: A Strategic Resource Based View. in Proceedings of the 19th International Conference on Engineering Design, ICED 13. Danmarks Tekniske Universitet, Copenhagen, pp. 249-258, 19th International Conference on Engineering Design, ICED13, Seoul, Korea, Republic of, 19/08/13.

Value of Virtual Prototyping : A Strategic Resource Based View. / Leino, Simo-Pekka; Koivisto, Tapio; Riitahuhta, Asko.

Proceedings of the 19th International Conference on Engineering Design, ICED 13. Copenhagen : Danmarks Tekniske Universitet, 2013. p. 249-258.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Leino S-P, Koivisto T, Riitahuhta A. Value of Virtual Prototyping: A Strategic Resource Based View. In Proceedings of the 19th International Conference on Engineering Design, ICED 13. Copenhagen: Danmarks Tekniske Universitet. 2013. p. 249-258