Value of Virtual Prototyping: A Strategic Resource Based View

Simo-Pekka Leino, Tapio Koivisto, Asko Riitahuhta

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    1 Citation (Scopus)


    This conceptual paper proposes how business value of virtual prototyping (VP) could be modeled in the context of manufacturing industry and engineering design. The strategic resource based approach mapped data from industrial studies to public value theories and models in order to synthesize and model how technological features and benefits of VP could contribute to value creation and capture during a product-service value chain. In the model virtual prototyping is positioned as a strategic asset within value network and value shop configurations that have their own logic and processes related to value chains. The resource based strategic value of VP model emphasizes role of virtual prototyping as a media for better organizational knowledge creation and learning, which is today one of the essential competences of enterprises. In future the proposed model will be used as a reference in empirical studies. It will be iteratively improved and concretized in industrial strategy development projects. Aim is that VP business value modeling facilitates better adoption of VP, and reduces incredulous attitudes in manufacturing enterprises.
    Original languageEnglish
    Title of host publicationProceedings of the 19th International Conference on Engineering Design, ICED 13
    Place of PublicationCopenhagen
    PublisherTechnical University of Denmark DTU
    ISBN (Print)978-1-904670-47-6
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event19th International Conference on Engineering Design, ICED13 - Seoul, Korea, Republic of
    Duration: 19 Aug 201322 Aug 2013


    Conference19th International Conference on Engineering Design, ICED13
    Abbreviated title ICED 2013
    Country/TerritoryKorea, Republic of


    • concurrent design
    • communication
    • virtual reality
    • value
    • business


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