Varying Roles in Dynamic Service Networks

Tiina Valjakka, Katri Valkokari, T. Mäkitalo-Keinonen, Taru Hakanen

Research output: Contribution to conferenceConference articleScientific

Abstract

The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.
Original languageEnglish
Number of pages12
Publication statusPublished - 2014
EventAMA SERVSIG 2014 International Service Research Conference - Thessaloniki, Greece
Duration: 13 Jun 201415 Jun 2014

Conference

ConferenceAMA SERVSIG 2014 International Service Research Conference
CountryGreece
CityThessaloniki
Period13/06/1415/06/14

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Communication
Industry

Keywords

  • value networks
  • network integration
  • services

Cite this

Valjakka, T., Valkokari, K., Mäkitalo-Keinonen, T., & Hakanen, T. (2014). Varying Roles in Dynamic Service Networks. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.
Valjakka, Tiina ; Valkokari, Katri ; Mäkitalo-Keinonen, T. ; Hakanen, Taru. / Varying Roles in Dynamic Service Networks. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.12 p.
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Valjakka, T, Valkokari, K, Mäkitalo-Keinonen, T & Hakanen, T 2014, 'Varying Roles in Dynamic Service Networks' Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece, 13/06/14 - 15/06/14, .

Varying Roles in Dynamic Service Networks. / Valjakka, Tiina; Valkokari, Katri; Mäkitalo-Keinonen, T.; Hakanen, Taru.

2014. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.

Research output: Contribution to conferenceConference articleScientific

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AU - Valkokari, Katri

AU - Mäkitalo-Keinonen, T.

AU - Hakanen, Taru

N1 - HUO: Julkaisematon esitelmä (saatavissa tekijältä) kalvosarjana Project code: SHINE ST 79321-1.1

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N2 - The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.

AB - The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.

KW - value networks

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M3 - Conference article

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Valjakka T, Valkokari K, Mäkitalo-Keinonen T, Hakanen T. Varying Roles in Dynamic Service Networks. 2014. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.