Varying Roles in Dynamic Service Networks

Tiina Valjakka, Katri Valkokari, T. Mäkitalo-Keinonen, Taru Hakanen

    Research output: Contribution to conferenceConference articleScientific

    Abstract

    The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.
    Original languageEnglish
    Number of pages12
    Publication statusPublished - 2014
    EventAMA SERVSIG 2014 International Service Research Conference - Thessaloniki, Greece
    Duration: 13 Jun 201415 Jun 2014

    Conference

    ConferenceAMA SERVSIG 2014 International Service Research Conference
    CountryGreece
    CityThessaloniki
    Period13/06/1415/06/14

    Fingerprint

    Communication
    Industry

    Keywords

    • value networks
    • network integration
    • services

    Cite this

    Valjakka, T., Valkokari, K., Mäkitalo-Keinonen, T., & Hakanen, T. (2014). Varying Roles in Dynamic Service Networks. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.
    Valjakka, Tiina ; Valkokari, Katri ; Mäkitalo-Keinonen, T. ; Hakanen, Taru. / Varying Roles in Dynamic Service Networks. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.12 p.
    @conference{5037630bcc4f4c62b51d1a6b537b9b62,
    title = "Varying Roles in Dynamic Service Networks",
    abstract = "The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.",
    keywords = "value networks, network integration, services",
    author = "Tiina Valjakka and Katri Valkokari and T. M{\"a}kitalo-Keinonen and Taru Hakanen",
    note = "HUO: Julkaisematon esitelm{\"a} (saatavissa tekij{\"a}lt{\"a}) kalvosarjana Project code: SHINE ST 79321-1.1; AMA SERVSIG 2014 International Service Research Conference ; Conference date: 13-06-2014 Through 15-06-2014",
    year = "2014",
    language = "English",

    }

    Valjakka, T, Valkokari, K, Mäkitalo-Keinonen, T & Hakanen, T 2014, 'Varying Roles in Dynamic Service Networks', Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece, 13/06/14 - 15/06/14.

    Varying Roles in Dynamic Service Networks. / Valjakka, Tiina; Valkokari, Katri; Mäkitalo-Keinonen, T.; Hakanen, Taru.

    2014. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.

    Research output: Contribution to conferenceConference articleScientific

    TY - CONF

    T1 - Varying Roles in Dynamic Service Networks

    AU - Valjakka, Tiina

    AU - Valkokari, Katri

    AU - Mäkitalo-Keinonen, T.

    AU - Hakanen, Taru

    N1 - HUO: Julkaisematon esitelmä (saatavissa tekijältä) kalvosarjana Project code: SHINE ST 79321-1.1

    PY - 2014

    Y1 - 2014

    N2 - The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.

    AB - The call for more complete and complex solutions requires changes in value network configuration. The focus in future will be increasingly on the quick building and dismantling of networks, e.g. dynamic service networks. A service integrator has an important and challenging role in successfully combining the various pieces in the value network into an integrated solution. In rapid networking, the clarity of roles and rules is essential, as is their effective communication. An integrator operating at the customer interface has a good competitive position in the network, and therefore customer management is a desired role in networks and direct customer contact is considered important. The utilization of the other side of the role, i.e., that of being the party being integrated is also worth consideration, as it offers new possibilities for growth and development and a wider perspective to the network. Assessing company's integration and network building capabilities, understanding of cus-tomer needs and network configurations in fragmented markets is required. The research contributes to current discussion on integrated services and collaborative value creation by bringing empirical insight into the roles and tasks in networks.

    KW - value networks

    KW - network integration

    KW - services

    M3 - Conference article

    ER -

    Valjakka T, Valkokari K, Mäkitalo-Keinonen T, Hakanen T. Varying Roles in Dynamic Service Networks. 2014. Paper presented at AMA SERVSIG 2014 International Service Research Conference, Thessaloniki, Greece.