Visual demand of bilingual message signs displaying alternating text messages

Virpi Anttila; Juha Luoma; Pirkko Rämä

doi:10.1016/S1369-8478(00)00016-4

Visual demand of bilingual message signs displaying alternating text messages

Virpi Anttila (Corresponding Author), Juha Luoma, Pirkko Rämä

Research output: Contribution to journal › Article › Scientific › peer-review

17 Citations (Scopus)

Abstract

This field study was designed to compare the visual demand of variable message signs (VMSs). Specifically, three VMS types were evaluated: a sign displaying a message alternately in Finnish and Swedish (2.0 s in each language), a sign displaying the same messages simultaneously, and a sign displaying air and road surface temperatures in Finnish. The data were collected by recording the eye movements of 38 drivers during highway driving. The main results suggested that the sign displaying alternating bilingual messages was no more demanding than the VMS displaying the same messages simultaneously. However, this conclusion is limited to those specific signs and conditions, and more research is needed for related applications in various conditions. The results further suggested that VMSs involving effective technologies might be rather demanding in comparison to the fixed signs.

Original language	English
Pages (from-to)	65 - 74
Number of pages	10
Journal	Transportation Research Part F: Traffic Psychology and Behaviour
Volume	3
Issue number	2
DOIs	https://doi.org/10.1016/S1369-8478(00)00016-4
Publication status	Published - 2000
MoE publication type	A1 Journal article-refereed

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10.1016/S1369-8478(00)00016-4

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title = "Visual demand of bilingual message signs displaying alternating text messages",

abstract = "This field study was designed to compare the visual demand of variable message signs (VMSs). Specifically, three VMS types were evaluated: a sign displaying a message alternately in Finnish and Swedish (2.0 s in each language), a sign displaying the same messages simultaneously, and a sign displaying air and road surface temperatures in Finnish. The data were collected by recording the eye movements of 38 drivers during highway driving. The main results suggested that the sign displaying alternating bilingual messages was no more demanding than the VMS displaying the same messages simultaneously. However, this conclusion is limited to those specific signs and conditions, and more research is needed for related applications in various conditions. The results further suggested that VMSs involving effective technologies might be rather demanding in comparison to the fixed signs.",

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AU - Anttila, Virpi

AU - Luoma, Juha

AU - Rämä, Pirkko

PY - 2000

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N2 - This field study was designed to compare the visual demand of variable message signs (VMSs). Specifically, three VMS types were evaluated: a sign displaying a message alternately in Finnish and Swedish (2.0 s in each language), a sign displaying the same messages simultaneously, and a sign displaying air and road surface temperatures in Finnish. The data were collected by recording the eye movements of 38 drivers during highway driving. The main results suggested that the sign displaying alternating bilingual messages was no more demanding than the VMS displaying the same messages simultaneously. However, this conclusion is limited to those specific signs and conditions, and more research is needed for related applications in various conditions. The results further suggested that VMSs involving effective technologies might be rather demanding in comparison to the fixed signs.

AB - This field study was designed to compare the visual demand of variable message signs (VMSs). Specifically, three VMS types were evaluated: a sign displaying a message alternately in Finnish and Swedish (2.0 s in each language), a sign displaying the same messages simultaneously, and a sign displaying air and road surface temperatures in Finnish. The data were collected by recording the eye movements of 38 drivers during highway driving. The main results suggested that the sign displaying alternating bilingual messages was no more demanding than the VMS displaying the same messages simultaneously. However, this conclusion is limited to those specific signs and conditions, and more research is needed for related applications in various conditions. The results further suggested that VMSs involving effective technologies might be rather demanding in comparison to the fixed signs.

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JO - Transportation Research Part F: Traffic Psychology and Behaviour

JF - Transportation Research Part F: Traffic Psychology and Behaviour

IS - 2

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Visual demand of bilingual message signs displaying alternating text messages

Abstract

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