@inbook{aab1a7fe2c9e4bef8adf3400a37fe943,
title = "Visual usability",
abstract = "This report discusses design guidelines and usability issues of mobile user interfaces and how visual usability should be considered in digital media advertising. Visual design is considered as an integral part of user experience as visual elements determine how easily and quickly users can receive, find and interpret information.",
keywords = "User-centered design, visual design, user experience",
author = "Tiina Kym{\"a}l{\"a}inen",
year = "2010",
language = "English",
series = "Next Media AdFeed Reports",
publisher = "Tivit",
number = "D1.3.1.3",
pages = "7--20",
editor = "Virpi Oksman",
booktitle = "Instant social media advertising in online media portals",
address = "Finland",
}