Visual usability

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Abstract

This report discusses design guidelines and usability issues of mobile user interfaces and how visual usability should be considered in digital media advertising. Visual design is considered as an integral part of user experience as visual elements determine how easily and quickly users can receive, find and interpret information.
Original languageEnglish
Title of host publicationInstant social media advertising in online media portals
Subtitle of host publicationADFEED Deliverable D1.3.1.3 - D1.3.1.4
EditorsVirpi Oksman
PublisherTivit
Chapter2
Pages7-20
Publication statusPublished - 2010
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

NameNext Media AdFeed Reports
PublisherTivit
NumberD1.3.1.3
NameNext Media AdFeed Reports
PublisherTivit
NumberD1.3.1.4

Fingerprint

Digital storage
User interfaces
Marketing

Keywords

  • User-centered design
  • visual design
  • user experience

Cite this

Kymäläinen, T. (2010). Visual usability. In V. Oksman (Ed.), Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3 - D1.3.1.4 (pp. 7-20). Tivit. Next Media AdFeed Reports, No. D1.3.1.3, Next Media AdFeed Reports, No. D1.3.1.4
Kymäläinen, Tiina. / Visual usability. Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3 - D1.3.1.4. editor / Virpi Oksman. Tivit, 2010. pp. 7-20 (Next Media AdFeed Reports; No. D1.3.1.3). (Next Media AdFeed Reports; No. D1.3.1.4).
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Kymäläinen, T 2010, Visual usability. in V Oksman (ed.), Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3 - D1.3.1.4. Tivit, Next Media AdFeed Reports, no. D1.3.1.3, Next Media AdFeed Reports, no. D1.3.1.4, pp. 7-20.

Visual usability. / Kymäläinen, Tiina.

Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3 - D1.3.1.4. ed. / Virpi Oksman. Tivit, 2010. p. 7-20 (Next Media AdFeed Reports; No. D1.3.1.3). (Next Media AdFeed Reports; No. D1.3.1.4).

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

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Kymäläinen T. Visual usability. In Oksman V, editor, Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3 - D1.3.1.4. Tivit. 2010. p. 7-20. (Next Media AdFeed Reports; No. D1.3.1.3). (Next Media AdFeed Reports; No. D1.3.1.4).