Visual usability

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Abstract

    This report discusses design guidelines and usability issues of mobile user interfaces and how visual usability should be considered in digital media advertising. Visual design is considered as an integral part of user experience as visual elements determine how easily and quickly users can receive, find and interpret information.
    Original languageEnglish
    Title of host publicationInstant social media advertising in online media portals
    Subtitle of host publicationADFEED Deliverable D1.3.1.3-D1.3.1.4
    EditorsVirpi Oksman
    PublisherTivit
    Chapter2
    Pages7-20
    Publication statusPublished - 2010
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesNext Media AdFeed Reports
    NumberD1.3.1.3
    SeriesNext Media AdFeed Reports
    NumberD1.3.1.4

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    Keywords

    • User-centered design
    • visual design
    • user experience

    Cite this

    Kymäläinen, T. (2010). Visual usability. In V. Oksman (Ed.), Instant social media advertising in online media portals: ADFEED Deliverable D1.3.1.3-D1.3.1.4 (pp. 7-20). Tivit. Next Media AdFeed Reports, No. D1.3.1.3, Next Media AdFeed Reports, No. D1.3.1.4 http://virtual.vtt.fi/virtual/nextmedia/Deliverables-2010/D1.3.1.3_D1.3.1.4%20AdFeed%20Instant%20social%20media%20advertising%20in%20online%20media%20portals.pdf