Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro

Pirjo Näkki; Asta Bäck; Maria Antikainen

Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro

Pirjo Näkki, Asta Bäck, Maria Antikainen

Research output: Contribution to conference › Conference article › Scientific

Abstract

The presentation explains what do Web 2.0 and social media mean. It focuses on how to utilize social media and online communities in business. The relationship between companies and consumers in the social media is discussed. Future visions on the field of social media are given as well.

Original language	English
Publication status	Published - 2008
Event	Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo - Duration: 1 Jan 2008 → …

Conference

Conference	Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo
Period	1/01/08 → …

Keywords

web 2.0
social media
online communities
open innovation
business

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Näkki, P., Bäck, A., & Antikainen, M. (2008). Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro. Paper presented at Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo, .

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abstract = "The presentation explains what do Web 2.0 and social media mean. It focuses on how to utilize social media and online communities in business. The relationship between companies and consumers in the social media is discussed. Future visions on the field of social media are given as well.",

keywords = "web 2.0, social media, online communities, open innovation, business",

author = "Pirjo N{\"a}kki and Asta B{\"a}ck and Maria Antikainen",

note = "Project code: 10520 PGN: 42 slides; Web 2.0 liiketoiminnan n{\"a}k{\"o}kulmasta, 16.2.2008, Espoo ; Conference date: 01-01-2008",

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AU - Bäck, Asta

AU - Antikainen, Maria

N1 - Project code: 10520 PGN: 42 slides

PY - 2008

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N2 - The presentation explains what do Web 2.0 and social media mean. It focuses on how to utilize social media and online communities in business. The relationship between companies and consumers in the social media is discussed. Future visions on the field of social media are given as well.

AB - The presentation explains what do Web 2.0 and social media mean. It focuses on how to utilize social media and online communities in business. The relationship between companies and consumers in the social media is discussed. Future visions on the field of social media are given as well.

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KW - social media

KW - online communities

KW - open innovation

KW - business

M3 - Conference article

T2 - Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo

Y2 - 1 January 2008

ER -