Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro

Pirjo Näkki; Asta Bäck; Maria Antikainen

Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro

Pirjo Näkki, Asta Bäck, Maria Antikainen

Research output: Contribution to conference › Conference article › Scientific

Abstract

The presentation explains what do Web 2.0 and social media mean. It focuses on how to utilize social media and online communities in business. The relationship between companies and consumers in the social media is discussed. Future visions on the field of social media are given as well.

Original language	English
Publication status	Published - 2008
Event	Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo - Duration: 1 Jan 2008 → …

Conference

Conference	Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo
Period	1/01/08 → …

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Keywords

web 2.0
social media
online communities
open innovation
business

Cite this

Näkki, P., Bäck, A., & Antikainen, M. (2008). Web 2.0 ja sen tarjoamat hyödyt ja haasteet yrityksille - tutkimuspuheenvuoro. Paper presented at Web 2.0 liiketoiminnan näkökulmasta, 16.2.2008, Espoo, .

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KW - online communities

KW - open innovation

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