Web-based augmented reality video streaming for marketing

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

8 Citations (Scopus)

Abstract

This paper presents an Adobe Flash-based augmented reality video streaming application and its practical use in web marketing. The application enables augmenting the content of a web cam view by adding video content to it. Aller Media, a Nordic media company, used the application for advertising two Finnish movies with promotional video content. We have examined combining of conventional print media and digital media and the suitability of the augmented reality video streaming application for the web environment and marketing purposes. Additionally, we measured the technical performance of the application. The feedback from Aller Media and the end-users indicates that the application is useful for marketing purposes. In addition, the results show that the application is well suited for web environment as its performance is sufficient and as the distribution is more efficient compared to desktop or mobile applications
Original languageEnglish
Title of host publicationProceedings of the ICMEW 2012
Subtitle of host publicationIEEE International Conference on Multimedia and Expo Workshops
PublisherIEEE Institute of Electrical and Electronic Engineers
Pages331-336
ISBN (Print)978-0-7695-4729-9, 978-1-4673-2027-6
DOIs
Publication statusPublished - 2012
MoE publication typeNot Eligible
EventIEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012 - Melbourne, VIC, Australia
Duration: 9 Jul 201213 Jul 2012

Conference

ConferenceIEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012
Abbreviated titleICMEW 2012
CountryAustralia
CityMelbourne, VIC
Period9/07/1213/07/12

Keywords

  • Adobe Flash
  • augmented reality
  • marketing
  • video streaming

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