Web-based augmented reality video streaming for marketing

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    8 Citations (Scopus)

    Abstract

    This paper presents an Adobe Flash-based augmented reality video streaming application and its practical use in web marketing. The application enables augmenting the content of a web cam view by adding video content to it. Aller Media, a Nordic media company, used the application for advertising two Finnish movies with promotional video content. We have examined combining of conventional print media and digital media and the suitability of the augmented reality video streaming application for the web environment and marketing purposes. Additionally, we measured the technical performance of the application. The feedback from Aller Media and the end-users indicates that the application is useful for marketing purposes. In addition, the results show that the application is well suited for web environment as its performance is sufficient and as the distribution is more efficient compared to desktop or mobile applications
    Original languageEnglish
    Title of host publicationProceedings of the ICMEW 2012
    Subtitle of host publicationIEEE International Conference on Multimedia and Expo Workshops
    PublisherIEEE Institute of Electrical and Electronic Engineers
    Pages331-336
    ISBN (Print)978-0-7695-4729-9, 978-1-4673-2027-6
    DOIs
    Publication statusPublished - 2012
    MoE publication typeNot Eligible
    EventIEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012 - Melbourne, VIC, Australia
    Duration: 9 Jul 201213 Jul 2012

    Conference

    ConferenceIEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012
    Abbreviated titleICMEW 2012
    Country/TerritoryAustralia
    CityMelbourne, VIC
    Period9/07/1213/07/12

    Keywords

    • Adobe Flash
    • augmented reality
    • marketing
    • video streaming

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