Abstract
This paper presents an Adobe Flash-based augmented
reality video streaming application and its practical use
in web marketing. The application enables augmenting the
content of a web cam view by adding video content to it.
Aller Media, a Nordic media company, used the application
for advertising two Finnish movies with promotional video
content. We have examined combining of conventional print
media and digital media and the suitability of the
augmented reality video streaming application for the web
environment and marketing purposes. Additionally, we
measured the technical performance of the application.
The feedback from Aller Media and the end-users indicates
that the application is useful for marketing purposes. In
addition, the results show that the application is well
suited for web environment as its performance is
sufficient and as the distribution is more efficient
compared to desktop or mobile applications
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the ICMEW 2012 |
| Subtitle of host publication | IEEE International Conference on Multimedia and Expo Workshops |
| Publisher | IEEE Institute of Electrical and Electronic Engineers |
| Pages | 331-336 |
| ISBN (Print) | 978-0-7695-4729-9, 978-1-4673-2027-6 |
| DOIs | |
| Publication status | Published - 2012 |
| MoE publication type | Not Eligible |
| Event | IEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012 - Melbourne, VIC, Australia Duration: 9 Jul 2012 → 13 Jul 2012 |
Conference
| Conference | IEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012 |
|---|---|
| Abbreviated title | ICMEW 2012 |
| Country/Territory | Australia |
| City | Melbourne, VIC |
| Period | 9/07/12 → 13/07/12 |
Keywords
- Adobe Flash
- augmented reality
- marketing
- video streaming