A swift execution from idea to market has become a key competitive advantage for software companies to enable them to survive and grow in turbulent business environments. To combat this challenge, companies are using hackathons. A hackathon is a highly engaging, continuous event in which people in small groups produce working software prototypes in a limited amount of time. F-Secure, a software product company, views hackathons as a possible solution to the fundamental business problem of how to make revenue from an idea, spanning the phases from creating the idea to producing a software prototype. However, hackathons pose the challenge of how to transform those promising prototypes into finalized products that create revenue and real business value.