What influences users' decisions to take apps into use?: A framework for evaluating persuasive and engaging design in mobile apps for well-being

Ting-Jun Chang; Eija Kaasinen; Kirsikka Kaipainen

doi:10.1145/2406367.2406370

What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being

Ting-Jun Chang, Eija Kaasinen, Kirsikka Kaipainen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

14 Citations (Scopus)

Abstract

Personal well-being is influenced by small daily decisions such as what or when to eat or whether to go jogging. The health consequences of these decisions accumulate over time. Mobile applications can be designed to support people in everyday decisions and thus help to improve well-being real-time. In this paper we propose a framework to study the influential factors for users to download and use applications from the wide selection currently available in App stores. The framework includes attractiveness, value, ease-of-use, trust, social support, diffusiveness, as well as fun and excitement. We illustrated how the framework works in practise by applying it to an online survey to assess 12 mobile Apps for well-being. The results showed that these influential factors did match the decisions on users' attitudes toward taking Apps into use. User feedback explained how people assessed the influential factors before actually using the applications.

Original language	English
Title of host publication	Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012
Publisher	Association for Computing Machinery ACM
ISBN (Print)	978-145031815-0
DOIs	https://doi.org/10.1145/2406367.2406370
Publication status	Published - 2012
MoE publication type	A4 Article in a conference publication
Event	11th International Conference on Mobile and Ubiquitous Multimedia, MUM'12 - Ulm, Germany Duration: 4 Dec 2012 → 6 Dec 2012

Conference

Conference	11th International Conference on Mobile and Ubiquitous Multimedia, MUM'12
Abbreviated title	MUM'12
Country	Germany
City	Ulm
Period	4/12/12 → 6/12/12

Keywords

infographics
mobile applications (Apps)
persuasive design
technology acceptance model for mobile services (TAMM)
user survey
well-being

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10.1145/2406367.2406370

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Chang, T-J., Kaasinen, E., & Kaipainen, K. (2012). What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being. In Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012 [2] Association for Computing Machinery ACM. https://doi.org/10.1145/2406367.2406370

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Chang, T-J, Kaasinen, E & Kaipainen, K 2012, What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being. in Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012., 2, Association for Computing Machinery ACM, 11th International Conference on Mobile and Ubiquitous Multimedia, MUM'12, Ulm, Germany, 4/12/12. https://doi.org/10.1145/2406367.2406370

What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being. / Chang, Ting-Jun; Kaasinen, Eija; Kaipainen, Kirsikka.

Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012. Association for Computing Machinery ACM, 2012. 2.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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