What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being

Ting-Jun Chang, Eija Kaasinen, Kirsikka Kaipainen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    9 Citations (Scopus)

    Abstract

    Personal well-being is influenced by small daily decisions such as what or when to eat or whether to go jogging. The health consequences of these decisions accumulate over time. Mobile applications can be designed to support people in everyday decisions and thus help to improve well-being real-time. In this paper we propose a framework to study the influential factors for users to download and use applications from the wide selection currently available in App stores. The framework includes attractiveness, value, ease-of-use, trust, social support, diffusiveness, as well as fun and excitement. We illustrated how the framework works in practise by applying it to an online survey to assess 12 mobile Apps for well-being. The results showed that these influential factors did match the decisions on users' attitudes toward taking Apps into use. User feedback explained how people assessed the influential factors before actually using the applications.
    Original languageEnglish
    Title of host publicationProceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012
    PublisherAssociation for Computing Machinery ACM
    ISBN (Print)978-145031815-0
    DOIs
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication
    Event11th International Conference on Mobile and Ubiquitous Multimedia, MUM'12 - Ulm, Germany
    Duration: 4 Dec 20126 Dec 2012

    Conference

    Conference11th International Conference on Mobile and Ubiquitous Multimedia, MUM'12
    Abbreviated titleMUM'12
    CountryGermany
    CityUlm
    Period4/12/126/12/12

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    Keywords

    • infographics
    • mobile applications (Apps)
    • persuasive design
    • technology acceptance model for mobile services (TAMM)
    • user survey
    • well-being

    Cite this

    Chang, T-J., Kaasinen, E., & Kaipainen, K. (2012). What influences users' decisions to take apps into use? A framework for evaluating persuasive and engaging design in mobile apps for well-being. In Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia, MUM 2012 [2] Association for Computing Machinery ACM. https://doi.org/10.1145/2406367.2406370