TY - JOUR
T1 - Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe
AU - Skjeret, Frode
AU - Bjorvatn, Afsaneh
AU - Innamaa, Satu
AU - Lehtonen, Esko
AU - Malin, Fanny
AU - Nordhoff, Sina
AU - Louw, Tyron
N1 - Publisher Copyright:
© 2023 Frode Skjeret et al.
PY - 2023
Y1 - 2023
N2 - This study aims to investigate the willingness to pay for conditionally automated cars (CACs) among 8,084 respondents in seven European countries by segmenting potential buyers of CACs. Future deployment of CACs depends on a sufficient willingness to pay among a sufficient large part of the population. Latent profile analysis was employed to identify the variables with the highest loadings on the latent factor "willingness to pay,"based on latent constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. In addition, we analyzed which factors were associated with willingness to pay for different automated systems in CACs, i.e., for driving on urban roads, motorways, congested motorways, and parking areas. We find that a large share of respondents indicates a generally high willingness to pay for CACs, but classes with a high share of conservatives and young respondents have the lowest willingness to pay.
AB - This study aims to investigate the willingness to pay for conditionally automated cars (CACs) among 8,084 respondents in seven European countries by segmenting potential buyers of CACs. Future deployment of CACs depends on a sufficient willingness to pay among a sufficient large part of the population. Latent profile analysis was employed to identify the variables with the highest loadings on the latent factor "willingness to pay,"based on latent constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. In addition, we analyzed which factors were associated with willingness to pay for different automated systems in CACs, i.e., for driving on urban roads, motorways, congested motorways, and parking areas. We find that a large share of respondents indicates a generally high willingness to pay for CACs, but classes with a high share of conservatives and young respondents have the lowest willingness to pay.
UR - http://www.scopus.com/inward/record.url?scp=85154552265&partnerID=8YFLogxK
U2 - 10.1155/2023/8953109
DO - 10.1155/2023/8953109
M3 - Article
AN - SCOPUS:85154552265
SN - 0197-6729
VL - 2023
JO - Journal of Advanced Transportation
JF - Journal of Advanced Transportation
M1 - 8953109
ER -