Workshop-based corporate foresight process: A case study

Leila Saari, Tanja Suomalainen, Raija Kuusela, Tapio Hämeen-Anttila

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    2 Citations (Scopus)

    Abstract

    Corporate foresight is a value-creation tool that helps companies survive in a competitive, ever-changing business environment. Foresight can be perceived as a company's capability to commit to continuous environmental scanning and to respond quickly to the discovered market threats and opportunities. Currently, there is scarce literature about foresight application procedures in organizations. This paper presents a single-case study, with a foresight process that was experimented in a real industrial setting. Based solely on a workshop series, this simple and straightforward process used the participants' tacit knowledge and insights as the main data sources. The participants presented different roles and departments of the case company. As a result, two new application areas, My Data and eHealth, were found, and a message to the company's top management was formulated. The future will show how the results will be implemented in the company and what will be their business impact.
    Original languageEnglish
    Title of host publicationProduct-Focused Software Process Improvement
    Subtitle of host publicationPROFES 2016
    PublisherSpringer
    Pages580-589
    ISBN (Electronic)978-3-319-49094-6
    ISBN (Print)978-3-319-49093-9
    DOIs
    Publication statusPublished - 6 Nov 2016
    MoE publication typeA4 Article in a conference publication
    Event17th International Conference of Product-Focused Software Process Improvement, PROFES 2016 - Trondheim, Norway
    Duration: 22 Nov 201624 Nov 2016

    Publication series

    SeriesLecture Notes in Computer Science
    Volume10027
    ISSN0302-9743

    Conference

    Conference17th International Conference of Product-Focused Software Process Improvement, PROFES 2016
    Abbreviated titlePROFES 2016
    CountryNorway
    CityTrondheim
    Period22/11/1624/11/16

    Keywords

    • corporate foresight
    • environmental scanning
    • innovation
    • insight
    • process
    • workshop

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