‘Worth’ as the motivation of aging citizens to purchase a technical product or service

Jaana Leikas, Pertti Saariluoma

    Research output: Contribution to journalOther journal contributionScientificpeer-review

    Abstract

    The paper presents a study which aim was to understand what kinds of quality attributes are valued by the aging citizens in the usage of technical devices and services. Thus the study focused on worth in the motivation of individuals to purchase or use a specific product or service. Instead of questioning what specific technologies could offer for aging people, we wanted to examine different sections of everyday life of ageing persons and review them in the light of technology and user needs and wants. A user study inquiry was carried out where around 400 older citizens expressed their subjective opinions about significant areas of their life. The basic question in this investigation was in which areas of life older people prefer and expect new products and services to be developed. Logically, these areas of life define on their part the contents of worth.
    Original languageEnglish
    Pages (from-to)149
    Number of pages1
    JournalGerontechnology
    Volume7
    Issue number2
    DOIs
    Publication statusPublished - 2008
    MoE publication typeNot Eligible
    Event6th International Conference of the International Society for Gerontechnology, ISG08 - Pisa, Italy
    Duration: 4 Jun 20086 Jun 2008

    Keywords

    • ageing
    • user experience
    • usability

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